Homeland Security - Response & Recovery Essay Example | Topics and Well Written Essays - 2000 words

Country Security - Response and Recovery - Essay Example a framework as in it comprise of various autonomous components that must cooperate to accomplish regular yields â€, for example, quick mitigation of enduring by the survivors of a catastrophic event, mechanical mishap or fear based oppressor attack† (p.1). Subsequently, he referenced of three basic autonomous components: in particular the private areas like Red Cross; state and nearby organizations; and government offices should facilitate and team up with one another to accomplish the ideal outcome which is to have an increasingly proficient and powerful catastrophe reaction programs. There were situations before in United States of America in which the Federal government just guides nearby states in budgetary issues alone (p.2) and in which Miskel referenced that in a run of the mill fiasco, the administration assumes no operational job â€a meaning they simply bolster them as far as cash repayment (p3). In this way, the main thing that the essential components ought to do first is to arrange with each other. The three significant components (private segments, state and nearby government, and government) must contribute and cooperate to accomplish a superior outcome and accomplish the objectives of brisk diminishing experiencing opportune and successful coordination. The National reaction framework (NRS), under the Federal government, supports this so-call Incident Command System (ICS) or Unified Command (UC) as a powerful apparatus of dealing with all crisis reaction of episodes for multi-jurisdictional circumstance. This unites nearby government, the national government and the Responsible Party (RP) in coordination to counter in oil slicks as well as other destructive synthetic substances that can imperil to the lives of its constituents. Beside this, they should execute programs that will help the residents in the midst of catastrophes or calamities. The Community Emergency Response Team (CERT) Program, under the Federal Emergency Management Ag ency (FEMA) is a device in helping the individuals through its backing in giving classes and instruction to set themselves up at whatever point startling things occurred. â€Å"It teaches individuals about debacle readiness for dangers that may affect beneficiary zone and prepares them in essential catastrophe reaction abilities, for example, fire security, light hunt and salvage, group association, and fiasco clinical operations.† (CERT’s official site article). In this way, government ought to likewise look for individuals strengthening as one of the viable instrument to make progress particularly in enormous, multi-organization and multi-jurisdictional society, therefore, we should consistently place at the top of the priority list that we are not generally there when mishaps occur. In this way, it is additionally sheltered to guarantee that the individuals themselves could support themselves. Under our law, there two fundamental organizations that are accountable f or the executives catastrophe control to be specific: the Federal Emergency Management Agency (FEMA) under the Executive bureau of Department of Homeland Security (DHS); and the Center for Excellence in Disaster Management and Humanitarian Assistance (COE) that was built up by the US Congress. In accordance with the DHS, the Citizens Corps (a deliberate association) looks to alleviate fiasco and set up the populace for crisis reaction through state funded instruction, preparing, and exceed. What our state do is to give workshops and genuine case demo to in any event cause our resident to get ready when an unforeseen things happens. We focus on the youths in schools and instruct them what they would do in the midst of cataclysms. A model would be seismic tremor drills, first guides and the same. We target study halls and youngsters

Essay on Camus’ The Stranger (The Outsider): Meursault’s Indifference

Meursault’s Indifference in The Stranger (The Outsider)â â The language in The Stranger (The Outsider) is strikingly basic. The sentences are shaped to accommodate their capacity. They state what Meursault, the storyteller accepts. All the more significantly, their structure passes on Meursault’s sentiments. His sentiments are an unmistakable point of convergence of the novel. With the entirety of the changing feelings and emotions he has all through the story, there is one general term that can be concerned them all: uninterested. Meursault has a great time straightforward joys, yet never completely entertains himself into any of his undertakings. He is constantly held, moody, coming up short on a wealth of feeling. The main energetic flood that exudes from his psyche and body comes as his experience with the Chaplain in his cell. Monsieur Meursault talks when he has something he believes he should state. Else, he remains the recipient of others' correspondences. It is this blameless reservedness that starts to manufacture the picture of him in the peruser's brain. From the start he may appear to be dull, confused, in any event, brutal; the peruser is before long taken in by his easygoing persona in any case, and understands with his situation before the finish of the novel. Meursault sees his reality as incredibly detached - he doesn't put stock in God or appear to have faith in anything higher than unadulterated human presence, and unadulterated human non-presence when passing closures life. Meursault is himself apathetic regarding everything for an amazing duration, aside from when he is at last met by the ghost of death. Be that as it may, even this dread and uneasiness stops after he confronts the Chaplain. Toward the finish of the novel this youthful Frenchman comes to understand his likenesses to his un iverse. He feels things are nearly perfect, just a couple ... ...won't desire the others in his reality either. Meursault is sufficiently blessed to understand this while as yet living, for this foreknowledge he triumphs. End The combining lack of interest. Meursault is a man whose life is supported on an inescapable apathy. His Existentialist way of thinking of the world is likewise an origination based on lack of concern. Before the finish of the novel Meursault finds a sense of contentment with himself. He has at long last gone to a solidarity and comprehension of the intertwined idea of his distinction and the presence of presence. Meursault's head will roll. His life snuffed out. An actual existence complete. Finished. Completed. The entirety of this since he harbored no bogus expectations, no vain strivings, since he made an unobtrusive agreement with the passing that profits all of us to the earth we were created from. Works Cited: Camus, Albert. The Stranger. Everyman's Library: New York, 1993. Exposition on Camus’ The Stranger (The Outsider): Meursault’s Indifference Meursault’s Indifference in The Stranger (The Outsider)â â The language in The Stranger (The Outsider) is strikingly basic. The sentences are shaped to accommodate their capacity. They state what Meursault, the storyteller accepts. All the more critically, their structure passes on Meursault’s sentiments. His sentiments are a conspicuous point of convergence of the novel. With the entirety of the fluctuating feelings and sentiments he has all through the story, there is one general term that can be concerned them all: apathetic. Meursault has a great time straightforward delights, however never completely entertains himself into any of his undertakings. He is constantly held, withdrawn, coming up short on a bounty of feeling. The main energetic flood that exudes from his brain and body comes as his experience with the Chaplain in his cell. Monsieur Meursault talks when he has something he believes he should state. Else, he remains the beneficiary of others' interchanges. It is this blameless reservedness that starts to manufacture the picture of him in the peruser's psyche. From the start he may appear to be dull, muddled, in any event, barbarous; the peruser is before long taken in by his easygoing persona notwithstanding, and identifies with his situation before the finish of the novel. Meursault sees his reality as incredibly unconcerned - he doesn't trust in God or appear to have confidence in anything higher than unadulterated human presence, and unadulterated human non-presence when demise closes life. Meursault is himself unconcerned with everything for an amazing duration, aside from when he is at long last met by the ghost of death. Notwithstanding, even this dread and uneasiness stops after he confronts the Chaplain. Toward the finish of the novel this youthful Frenchman comes to understand his likenesses to his universe. He feels things are nearly perfect, just a couple ... ...won't want the others in his reality either. Meursault is sufficiently blessed to understand this while as yet living, for this foreknowledge he triumphs. End The consolidating apathy. Meursault is a man whose life is supported on an unavoidable lack of interest. His Existentialist way of thinking of the world is additionally an origination based on lack of concern. Before the finish of the novel Meursault finds a sense of contentment with himself. He has at long last gone to a solidarity and comprehension of the intertwined idea of his distinction and the presence of presence. Meursault's head will roll. His life snuffed out. A real existence complete. Finished. Completed. The entirety of this since he harbored no bogus expectations, no vain strivings, since he made an unpretentious agreement with the passing that profits every one of us to the earth we were created from. Works Cited: Camus, Albert. The Stranger. Everyman's Library: New York, 1993.

Signs of Adjustment Disorder in Children

Signs of Adjustment Disorder in Children Theories Behavioral Psychology Print Signs of Adjustment Disorder in Children When a child struggles to adjust to change, it can be a sign of a problem. By Amy Morin, LCSW facebook twitter instagram Amy Morin, LCSW, is a psychotherapist, author of the bestselling book 13 Things Mentally Strong People Dont Do, and a highly sought-after speaker. Learn about our editorial policy Amy Morin, LCSW Medically reviewed by Medically reviewed by Steven Gans, MD on April 21, 2017 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on December 08, 2018 fstop123 / E / Getty Images More in Theories Behavioral Psychology Cognitive Psychology Developmental Psychology Personality Psychology Social Psychology Biological Psychology Psychosocial Psychology While some children are quite resilient to stressful events and other major life changes, others struggle to rebound. A child who exhibits changes in mood or behavior after a stressful life event may have an adjustment disorder. An adjustment disorder is a mental health condition that may require professional help. With appropriate intervention, adjustment disorders usually respond well to treatment. Causes People of all ages can have adjustment disorders, but they’re especially common in children and adolescents. Adjustment disorders are caused by a maladaptive response to stress. They are brought about some type of change in a childs life. There are many types of stressful events that could lead to an adjustment disorder in children, including: Divorce:  Children dealing with divorce may undergo many changes, including changes in living situation or the absence of one parent.Moving:  Whether it’s a house in a different neighborhood or it’s an apartment in a brand new city, a child may struggle to adjust to the changes.Changing schools:  Being promoted to junior high or entering a new school across town could mean a shift in friends and a big change to a child’s routine.Change in health:  Whether it’s the child who was diagnosed with an illness or it’s a parent who develops a health condition, the associated stress may be difficult to manage. The stressful situation may be a one-time event, like the death of a pet. But an adjustment disorder may also stem from an ongoing stressful situation, such as being bullied repeatedly at school. Not all children who experience stressful events develop adjustment disorders, however. And what one child considers stressful might not be a big deal to another. So while one child might develop an adjustment disorder after the parents’ separation, another child in the same family may not experience the same response. There are several factors that influence whether a child develops an adjustment disorder after a stressful event, such as the child’s temperament and past experiences. A strong support system and healthy coping skills may serve as protective factors that reduce the chances a child will develop an adjustment disorder. Subtypes There are several subtypes of adjustment disorders and the diagnosis depends on the child’s emotional symptoms and behavior following a stressful event. The specific subtypes are: Adjustment disorder with depressed mood:  A child may exhibit crying spells, loss of interest in usual activities, feelings of hopelessness, and increased sadness.Adjustment disorder with anxiety:  A child may appear more anxious and worried than usual. The anxiety may manifest itself as separation anxietyâ€"when a child becomes upset about being separated from a caregiver.Adjustment disorder with mixed anxiety and depressed mood:  When a child experiences a depressed mood and anxiety, he may be diagnosed with this subtype.Adjustment disorder with disturbance of conduct:  A child may  be diagnosed with this subtype when her behavior changes, but her mood seems to stay the same. She may exhibit increased defiance or she may begin to steal or get into fights.Mixed disturbance of emotions and conduct:  A child who experiences a disturbance in mood or anxiety and exhibits a change in behavior may be diagnosed with a mixed disturbance of emotions and conduct.Adjustment disorder unspecifie d:  A child who experiences difficulty dealing with a stressful event, but doesn’t quite meet the criteria for any of the other subtypes may be diagnosed with this subtype. It’s important to note that just because your child has been diagnosed with an adjustment disorder with depressed mood, it doesn’t mean he’s been diagnosed with clinical depression. By their definition, adjustment disorders are stress-related conditions that do not meet the full criteria for another mental disorder. That can be confusing for parents, but it’s an important distinction. Symptoms Just because a child is having a little trouble adjusting to a new circumstance or a stressful situation doesn’t necessarily mean he has a diagnosable mental health condition. In order to qualify for an adjustment disorder, a child’s impairment must be beyond what would be considered normal for the circumstances. An adjustment disorder will impair a child’s social or academic functioning. A decline in grades, trouble maintaining friendships, or an unwillingness to go to school are just a few examples. Adolescents may exhibit anti-social behavior, such as vandalism or stealing. Children with adjustment disorders frequently report physical symptoms, such as stomachaches and headaches. Sleep problems and fatigue are common as well. Symptoms must appear within three months of a specific stressful event. But, symptoms cannot last for more than six months. If a child experiences ongoing symptoms after six months, he would qualify for a different disorder, such as generalized anxiety disorder or major depression. It is possible for children to experience a comorbid condition. For example, a child who has previously been diagnosed with ADHD or oppositional defiant disorder may also experience an adjustment disorder after a stressful event. Risk for Suicide Even though an adjustment disorder is brief, it can still be quite serious. Adolescents who are experiencing high degrees of distress are at a higher risk for suicide. Approximately 25 percent of teens with an adjustment disorder experience thoughts of suicide or make a suicide attempt. And studies show girls with adjustment disorders show higher suicidal tendencies than boys with the same diagnosis. If your child expresses thoughts about wanting to die or she makes any attempts to harm herself, take the situation seriously. Never assume your child is just being dramatic or trying to get attention. Contact the pediatrician or a mental health professional if your child expresses thoughts of suicide. If the situation is an emergency, go to your local emergency room. Diagnosis A physician or mental health professional can diagnose an adjustment disorder. As part of a comprehensive assessment, the parents and the child are usually interviewed. If the child meets the criteria and other conditions are able to be ruled, a diagnosis of adjustment disorder may be given. The physician or mental health professional will ask questions about a child’s emotions, behavior, development, and the identified stressful event. In some cases, a teacher, caregiver, or other service provider may be asked to provide further information. Treatment The type of treatment a child with an adjustment disorder needs depends on several factors, such as the child’s age, the extent of the symptoms, and the type of stressful event that took place. A healthcare professional will create a customized treatment plan with specific recommendations. When necessary, a child may be referred to other specialists, like a psychiatrist. Here are some of the most common treatments for an adjustment disorder: Individual therapy:  Individual therapy can teach skills like problem-solving, impulse control, anger management, stress management, and communication.Family therapy:  Family therapy may be used to address changes to the family dynamics and to help family members improve communication.Parent training:  Parent training assists parents in learning new skills to address behavior problems. Parents may learn new discipline strategies or more effective ways to set limits and give consequences.Medication:  Although medication is more likely to be used for long-term problems, if the symptoms are severe, a prescription may be given to address specific symptoms.Group therapy:  Group therapy may be used to sharpen social skills or communication skills. Children or adolescents may benefit from peer support as well. Early intervention can be instrumental in treating adjustment disorder and may prevent the disorder from turning into a more serious condition, like major depression. Treatment is usually quite effective for adjustment disorders. If a child does not respond well to one type of treatment, a mental health professional may try another approach. If You Think Your Child Has an Adjustment Disorder Symptoms of an adjustment disorder may begin slowly. Your child may complain about a stomach ache one week and cry about having to go to school the next. Don’t brush off the changes in mood or behavior as a phase. Without appropriate intervention, symptoms of an adjustment disorder are likely to get worse. If you have concerns about your child’s mood or behavior, ask other caregivers what they notice. A teacher, daycare provider, or coach will be able to offer insight into whether your child is having problems in other areas. If you notice changes in your child’s mood or behavior, and the changes last more than two weeks, schedule an appointment with your pediatrician. Share your concerns and discuss your options. Even if you can’t identify a stressful event that your child has endured, he may still have an adjustment disorder based on an event that occurred. Perhaps something happened at school or in another person’s home when he was visiting. Or, an event that you didn’t find stressful may have had a bigger impact on him. And even if it isn’t an adjustment disorder, a change in your child’s mood or behavior could be a sign of another condition. A physician will rule out any potential physical health problems that may be behind the changes and if warranted, a referral may be made to a mental health professional.

The Economic Inequality Of Australia - 1861 Words

Australia, although being a multicultural country where everyone is equal, there is a severe presence of economic inequality. With millions of people living poverty, Australia’s wealthy continue to accumulate wealth, whereas the poor continue to become poorer. With the economic inequality in Australia rising, the Australian government is contributing to this by creating new policies within the budget, making those who are disadvantaged already worse off. Rather than creating policies that make the wealthy even wealthier, the government should be reducing the burden on those who actually have substantial burdens already. The government is aware that there are ways in which they can reduce the economic inequality in Australia, however with†¦show more content†¦This means that those who are already well off, are getting advances that make them wealthier and those who are struggling are only getting small advances that determine whether they can put food on the table and provide for their families. An example of a struggling Australian dealing with the economic inequality posed against him is Duncan Storrar. Storrar appeared on a popular political show on the ABC, QA and posed a question to the panel. â€Å"I have a disability and limited education. I ve been a low income earner my whole life and as such I pay a larger percentage of my income in taxes than the average Australian. Lifting my tax free threshold would change mine and my children’s life. How come rich people get a lift in their threshold? It means nothing to them but to me it would mean my kids hear something else apart from ‘sorry girls, daddy is broke’† (Storrar, 2016). Duncan is just one example of how he economic inequality in Australia affects its citizens. The government of Australia highly impacts the economic inequality in Australia with doing things such as bringing in polices and aiming the budget at certain demographics. After the highly anticipated budget release of 2016, the government told Australians of the major budget measures that were going to affect them. This included a raise of the tax bracket for middle income earners, redefining it as $87,000 rather than the current $80,000. Currently, the bracket is for those who earn $37,001 - $80,000. â€Å"Tax

The Environment Alcohol And Marijuana - 1365 Words

up two things were a common between people in my environment alcohol and marijuana. The men would come home from work and have beer or hard liquor (moonshine, gin, or vodka) white was popular plus you could get it from your local bootleg (people selling alcohol without a license). I am very familiar with the term sense I was buying a pint of vodka for my grandmother from bootleg man since I was nine years old. Yes, I do know I was to young to be buying alcohol; my mother had no knowledge of what I was doing and my grandmother did not care about involving me in her alcoholism. My friend’s parents were a little different they were giving them marijuana to smoke. I found this out when I went to my friend’s house one evening and everyone was†¦show more content†¦(Hart and Ksir, 2013)Also, in the western culture marijuana is referred to as blunt, herb, Mary Jane, Buds, stinkweed, nuggets, broccoli, burrito, and Charge. Marijuana is a diverse plant that can be smoked , eaten in cakes, or used in beverages. Cannibas has been around since 2700 B.C. according to a Chinese manuscript. It has been used as a recreational drug and a medicinal drug. Around 1960 the major psychoactive component was identified as tetrahydrocannabinal known as THC. The effects of THC may cause physiological effects on the cardiovascular and nervous system, which can be hallucinogenic or act as a sedative. Depending on the dosage of marijuana may determine the effect. If the dosage is low it may produce a sense of well – being, relaxation, and sleepiness. If the dosage is higher it may cause a person to lose track of time, forget things and their equilibrium may become off balance. Physiologically, the heart rate increases and blood vessels of the eye dilate causing reddening. A feeling of tightness in the chest and a lack of coordination may occur. (Hart and Ksir, 2013) Server anxiety, paranoia and delusions may also be a result of using high doses of marijuana. Although not proven it is suspected that marijuana smoke may cause long-term harmful effects to the lungs. The subjective effects of marijuana definitely is dependent on

AP History Free Essays

Palmer Raids were when the government allow wed police man to raid immigrants home without a warrant or doing anything about the issue when it happened. For instance, in the A. Mitchell Palmer article its stays,†An while they infected our social idea s with the disease of their own minds and their unclean moral, we can get rid of them! † This demonstrates how palmer raids are justifiable rather than being a use of mist retirement. We will write a custom essay sample on AP History or any similar topic only for you Order Now The fear of communism lead Americans to define immigrants constitutional rights by Nava ding their homes Carcinoma without a warrant and imprisoning immigrants without any evidence. The fee r Of communism is blinding Americans to go against their human morals just to stay on the safe s did of things. In addition, the way fear of communism affected American politics and society dramatically was by trying to Americanize the immigrants to avoid having this belief of communism. For intense, the Nicholas Murray Butler article states,†We must address ourselves to the task of making sure that these newcomers, from whatever land, do see the meaning of America, do learn the history and the opportunity of America. An we must do it quickly†¦ † This demonstrates how Butler is trying to solve avoiding communism by hoping to change the minds of incoming immigrants to realize that the U. S system is much better than the idea of communism. Therefore, he tries to change the culture of immigrants and chaw Eng who they are an change the way they do things to make sure communism does not happen in America. Another reason of how fear of communism affected American politics and Soc itty dramatically . For instance Alma white feared that if America ever became a c unionism country it would collapse and start a revolution that could cause terror. For example,† Their determination is to reduce all people to the same social and economic level, an advocate any means whatsoever for the accomplishing for this, mere legislation and political revolution to a ere gnu of terror†(Clansmen:Guardians) This demonstrates how Alma is trying to pursue De the people that if America ever became a communist country it would become nothing but term ROR. White is conveying that communist destroys countries and destroys people’s lives and harms those who are innocent. In addition, fear of communism affected American politics and society drama cyclical due to highest legal power abuse their power. For instance, the Nation Popular Go Vermont League Carcinoma article states how people with power have such a great fear of communist that t they end up abusing their power that causes problems with the people. For example,† Sins e these illegal acts have been committed by the highest legal powers in the United States, there s no final appeal from them except to the conscience an condemnation of the American people Popular) This demonstrates how people with power end up abusing their power and g ongoing against the constitutional rights of the people. As well, as to question the decisions of the government and their capacity of running things and leading on the nation. Finally, the fear of communism affected the American politics and society drag medical lay due to the government making decisions that were made for no reasons. For I instance, Frederick Lewis Allen states , â€Å"What killed it? The realization, for one thing , that there ha d never been any sufficient cause for such a panic as had convulsed the country ‘(Only Yesterday y). This demonstrates how most of what government did was for no reason due to co Unisom being nowhere near to the united states. Therefore, all the government did was ca SE tension and questioning to their authority due to the bad decisions made due to the fear. How to cite AP History, Papers

Role of Childhood Center on promoting physical activity in children

Question: Role of Early Childhood Centre on Promoting Physical Activity in Children ? Answer: Introduction Physical activity is one of the most important aspects in a childs life. It is said so because recent researches have seen that physical activity has helped children in overcoming not only physical health issues but also develop mental stability (Ericsson Karlsson, 2014). It not only helps in the reduction in the number of cases of obesity, cardio-vascular diseases and many others but also helps in developing the mental health of the children making them free spirited. It also increases their communication skills (Lonsdale et al., 2013). As school and childcare centers play a vital role in development of a child, therefore the schools must take larger responsibility to develop programs that would encourage physical development (Cawley, Frisvold Meyerhoefer, 2013). Therefore, the main questions would include How do school and early childcare centers impact on physical activity on children? Literature review Considering the rise in concern about increase in sedentary lifestyle and little physical activity in Australian children, there is a need to review research studies regarding how far schools and early childcare centers can have an impact on encouraging physical activity in young children. The literature review is classified into different themes to understand ways in which schools and childcare service promotes physical activity in children. Motor competence and physical activity in Australian Early Childhood Education Setting Early childhood education (ECE) setting plays an important role in engaging children in physically active play and behavior. The research by Little Sweller, (2015) gives an idea regarding their role by means of an online survey, which examined the resources, space, affordance for physical activity and outdoor play provisions in different ECE centres in Australia. All the centers were found to have adequate resource to promote physical play and provide children the opportunity to engage in diverse range of physical activity. This reflects experience of motor development in them. Majority of the participant were of the opinion that children get an ideal environment for moderate to vigorous physical activity. However, as this research also focused on identifying risk taking for outdoor play, the study revealed that ECE setting could not do this because of several regulatory restrictions on the outdoor space. Review of this literature suggests that in order to increase physical activity , more outdoor space is needed. Hence, to create more opportunities for diverse physical activities, safety related concerns need to be appropriately met to meet the regulatory requirement for diverse play. Waller et al., (2010) also suggest modifying the time spent outdoors and changing the outdoor environment in such a way that space is adequately utilized by all groups of children. Action taken to prioritize physical activity in early childhood education program Another research study by Lu, C., Montague, B. (2016) is of considerable importance as it contributes to the understanding that maximizing physical activity is important in children to reduce obesity and unhealthy lifestyles. This study emphasized that childcare setting, environment plays an important role in enabling physical activity related intervention, and the literature discussed the issue related to physical activity and benefits of regular physical activity. Currently, the function and benefits of physical activity is not fully recognized in ECE practices. For instance, children in ECE setting of USA spend only 27 minutes in moderate to vigorous physical activity, which is far less that the recommended 120 minutes of physical activity. Many ECE program do not encourage extensive physical activity due to fear of injuries and accidents. Other barrier to physical activity in these settings included lack of time and physical activity educator, complex rules and policies regardin g safety, poor weather and resistance from parents. Many educators also regarded other learning domains as more important than active behavior in children. With these findings from the research, it is necessary that ECE reevaluates their priorities to foster health improvement, obesity reduction and cognitive enhancement of young children. Theobald, Danby, Ailwood, (2011) recommends that the movement learning framework should be effectively utilized in ECE setting to integrate more movement and physical activity along with lessons. Promoting structured movement to engage preschoolers in physical activity The review of previous literature depicted that timing of play also plays an important role in engaging children in physically active play. Palmer et al., (2016) explains the impact of structured movement time on preschoolers physical activity by means of comparing outdoor free play and structured movement session. The children who participated in planned movement session were engages in structured movement session 2 days a week and other group continued with free play. The comparison of results in two groups indicated that children in movement group engaged in more moderate to vigorous physical activity compared to other group. Apart from that, children in movement group were found to engages in fewer minutes of sedentary time than they used to do before the structured time play. Therefore, the findings of this research supported the fact that structured movement programs and effective ways to increased physical activity in young children. For improvement practice in ECE, it is nece ssary that preschool teachers integrate this kind of program in preschool curriculum to reduce the likelihood of obesity and sedentary lifestyle in young children (Costa et al., 2015). Lanigan, (2014; 2013) also supports the fact that early learning and care system is well-positioned to intervene and their innovative physical activity designs can work to increase the activity levels of children. Understanding physical activity requirement in ECE setting Children are highly adopting sedentary behaviors within and outside school hours contributing to obesity and other health related complications. (Robinson Wadsworth, 2010) recommends the cost-effective ways in which ECE practitioners can access physical activity of children and influence their participation in these activities. This literature discussed the importance of step count pedometer to monitor physical activity participation and provide adequate feedback to children. By use of this tool, promising results were found and children started taking interest in activities too. This research indicates a new tool to encourage children to move. Similar innovative approach is needed to build a classroom environment that encourages children to step towards active lifestyle. Carson et al., (2015) also suggested an innovative approach by means of studying the impact of revising the standards on physical activity and sedentary behavior in ECE centers of Canada. On the other hand, Iivonen et al., (2016) presented the impact of directly observed physical activity on motor skills of children. Impact of physical activity on health of children Wadsworth et al. (2011) had conducted a study on the preschoolers to understand the effect that physical activity has on the lives of the small children. The study showed that children who are sedentary in their beginning years have tend to be like that in the later years of life. Those children who are found to be much active in their childhood are also found to be living a very active life in the adulthood as well. The researchers have stated that in addition to outdoor free play, each and every school should introduce a special kind of break to promote moderate to vigorous physical activity. Schools that imposes a structured and planned physical activity breaks can ensure that health of the children are not only fit but can also make the children extremely happy and excited. For achieving the best success, the school teachers should be given proper training about how to handle such activity breaks with proper skill and knowledge along with educational training on basic movements l ike body, space, effort as well as relationship.. Therefore, the school who introduces a course work that provides importance to moderate to vigorous physical education as a part of the foundation for developing g the physical health of children is surer to create active leaders for the future. Shoval et al., (2013) had conducted an experiment that used the child centered model in the teaching learning process. The model that was designed was called the challenge kindergarten model which was based on the child centered model. The researchers mainly focused on the limitation so of the model but at the same time untilled the benefits of the model. The researchers have suggested that the teachers should adopt the correct procedures of careful planning along with consistent implementation of correct interventions. By these processes, the teachers will be able to develop ways that will help the child to not only direct their own activities but will also help in improving their independent learning skills. Two strategies are mentioned by the researchers, which are found to be extremely helpful in meeting the main aim. These are allowance of the children to direct their own body movement, which will in turn help in developing not only personal but also group scaffolding. Two impor tant learning related skills like which are cooperative behavior among the children can achieve these and also self regulated skills. Pyle Bigelow, (2014) had conducted an observational study in three important classrooms and have discussed how the concept of play can be incorporated in the regular curriculum of the kindergarten school. The teachers were interrogated about their concept of play and how they face challenges in inculcating play based methods of learning in the regular classes of the children. A very common point was noted here. The teachers complained that they often faced challenges in introducing play based pedagogies in their schedule because they also had pressures to help the children meet the mandate standards of education. Creating balance between the two often becomes difficult for them although they know about the benefits that play based methods bring to the mental and physical state of children. Therefore, it has been concluded by the researchers that in order to avoid any kind of challenges for the students and the children, the curriculum of the schools should be designed in way that wi ll have the inculcation of both educational standards with the approach of play based pedagogies for an allover grooming of childrens mental and physical health. Researchers like Venetsanou Kambas (2016) had conducted experiments to describe the necessity of physical education in schools and the different effects it may result if it is absent from the regular curriculum in schools. The experiment had been conducted in some Greek schools. The researchers have clearly stated that the high rate of obesity among the children is mainly due to the absence of proper systematic physical education classes in such schools. There are many schools where proper physical education is not promoted. Moreover, the schools also have narrow buildings, insufficient equipments along with the absence of different physical education opportunities. This automatically have an effect on the physical health and mental health of the children. Here the researchers also suggest that not only the physical educators but also the school teachers have to develop their confidence in teaching physical education due to the significance it holds in the physical development of ch ildren. Petrie Clarkin as cited in the Petrie Clarkin, (2017) also supports that development in physical activity of the children in childhood also helps in motivating them for lifetime physical activity participation. Breslin, Morton Rudisill (2008) had stated that how implementation of physical activity in the different schools have had a very good impact on the health and mind of the children. The teachers told the researchers that for a long time they were teaching healthy lifestyles but the outcome was not as fruitful that they thought. Obesity rates were high and hence they inculcated the programs of physical education, it was found that the children not only developed their motor skills but also helped developing communication skills, imaginative sills and others. It also taught the children to arrange the different things into their place after the completing of the physical activity class thus making them organized. Conclusion As physical activity and obesity has become prevalent in young children, the literature review focused on identifying the role of early child care centre on addressing physical inactivity in young children and reducing the health risk in them. The review of different literature suggested issues faced by ECE educators in indulging in extensive outdoor activities due to safety issues and regulatory requirement. However, the review also gave idea about effective strategies such as structured movement technique to maximize physical activity levels in children. Similar innovative and beneficial strategies is needed in future so that ECE setting eliminates the barrier involved in developing physical activity programs and develops the interest of children in recommended levels of physical activity per day. References: Breslin, C. M., Morton, J. R., Rudisill, M. E. (2008). Implementing a physical activity curriculum into the school day: Helping early childhood teachers meet the challenge.Early Childhood Education Journal,35(5), 429-437. Carson, V., Clark, D., Ogden, N., Harber, V., Kuzik, N. (2015). Short-term influence of revised provincial accreditation standards on physical activity, sedentary behavior, and weight status in alberta, canada child care centers.Early Childhood Education Journal,43(6), 459-465. doi:10.1007/s10643-015-0688-3 Cawley, J., Frisvold, D., Meyerhoefer, C. (2013). The impact of physical education on obesity among elementary school children.Journal of Health Economics,32(4), 743-755. Costa, H. J. T., Barcala-Furelos, R., Abelairas-Gomez, C., Arufe-Giraldez, V. (2015). The influence of a structured physical education plan on preschool children's psychomotor development profiles.Australasian Journal of Early Childhood,40(2), 68-77. Ericsson, I., Karlsson, M. K. (2014). Motor skills and school performance in children with daily physical education in schoola 9?year intervention study.Scandinavian journal of medicine science in sports,24(2), 273-278. Iivonen, S., Skslahti, A. K., Mehtl, A., Villberg, J. J., Soini, A., Poskiparta, M. (2016). Directly observed physical activity and fundamental motor skills in four-year-old children in day care.European Early Childhood Education Research Journal,24(3), 398-413. doi:10.1080/1350293X.2016.1164398 Lanigan, J. (2014;2013;). Physical activity for young children: A quantitative study of child care providers knowledge, attitudes, and health promotion practices.Early Childhood Education Journal,42(1), 11-18. doi:10.1007/s10643-013-0583-8 Little, H., Sweller, N. (2015). Affordances for risk-taking and physical activity in Australian early childhood education settings.Early Childhood Education Journal,43(4), 337-345. Lonsdale, C., Rosenkranz, R. R., Peralta, L. R., Bennie, A., Fahey, P., Lubans, D. R. (2013). A systematic review and meta-analysis of interventions designed to increase moderate-to-vigorous physical activity in school physical education lessons.Preventive Medicine,56(2), 152-161. Lu, C., Montague, B. (2016). Move to Learn, Learn to Move: Prioritizing Physical Activity in Early Childhood Education Programming.Early Childhood Education Journal,44(5), 409-417. Palmer, K. K., Matsuyama, A. L., Robinson, L. E. (2016). Impact of structured movement time on preschoolers physical activity engagement.Early Childhood Education Journal, 1-6. Petrie, K., Clarkin-Phillips, J. (2017). Physical educationin early childhood education: Implications for primary school curricula.European Physical Education Review, 1356336X16684642. Pyle, A., Bigelow, A. (2015). Play in kindergarten: An interview and observational study in three Canadian classrooms.Early Childhood Education Journal,43(5), 385-393. Robinson, L. E., Wadsworth, D. D. (2010). Stepping toward physical activity requirements: Integrating pedometers into early childhood settings.Early Childhood Education Journal,38(2), 95-102. doi:10.1007/s10643-010-0388-y Shoval, E., Sharir, T., Shulruf, B. (2014). The challenge kindergarten model: Integrating body-movement and scaffolding to keep the child in the center and make systematic progress in learning.Early Childhood Education Journal,42(4), 279-286. Theobald, M., Danby, S., Ailwood, J. (2011). Child participation in the early years: Challenges for education.Australasian Journal of Early Childhood,36(3), 19. Venetsanou, F., Kambas, A. (2016). Physical activity promotion in Greek preschools: The gap between theory and practice.Early Childhood Education Journal, 1-8. Wadsworth, D. D., Robinson, L. E., Beckham, K., Webster, K. (2012). Break for physical activity: Incorporating classroom-based physical activity breaks into preschools.Early Childhood Education Journal,39(6), 391-395. Waller, T., Sandseter, E. B. H., Wyver, S., rlemalm?Hagsr, E., Maynard, T. (2010). The dynamics of early childhood spaces: Opportunities for outdoor play?.

Brigadoon Essay Research Paper I recently attended free essay sample

Brigadoon Essay, Research Paper I late attended the drama, Brigadoon by Loewe and Lerner, at my local college theatre. Through all of the dramas mystical events and vocals, I noticed some really of import inside informations. I chose to compare the thoughts in the drama to some specific thoughts held by a group of people in Italy. The mounted their thoughts together to organize a period in our history called the Renaissance. This was the first thing that came to my head when I was believing about my comparing. A drama acts as its ain clip period as it resembles a mere image of existent life. A drama could associate to about any individual, topographic point, or thing. The first comparing I would wish to speak about trades with subjects. The Renaissance period is frequently referred to as the, # 8220 ; metempsychosis # 8221 ; , period. Peoples in Italy changed the manner of life by making an organized and free manner of life. We will write a custom essay sample on Brigadoon Essay Research Paper I recently attended or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I believe that Brigadoons chief subject trades with the metempsychosis of Tommy Albright # 8217 ; s life. Tommy Albright is one of the chief stars in the drama Brigadoon. He is from New York and is on a trip with one of his best friends. He is besides engaged at the really beginning of the drama but he is in no haste to settle down. Tommy and his friend run into this concealed town called Brigadoon in the center of Scotland. It is here were Tommy falls in love with a miss named Fiona. However, the Torahs of Brigadoon forbid Fiona to go forth with Tommy and travel back to New York. Tension arises and Tommy leaves his loved one in Brigadoon. Once Tommy is back in New York he realizes his error and finds his metempsychosis. He realizes what he wants and who he wants to go. Tommy goes back to Brigadoon and corsets with Fiona, go forthing everything else behind. The comparing seems so close yet far off. In clip everything goes through a small alteration or metempsychosis. But the Renaissance and Tommy # 8217 ; s metempsychosis was different. These alterations delt with destiny, fate, and prosperity. The Renaissance period has shaped our civilization today. I might non even be composing this paper if it was non for that period were they encourage free authorship and thought. The period was portion of the universe # 8217 ; s destiny to go a better topographic point to populate. Peoples from Italy influenced each other to promote plants of art and free thought. And in clip they prospered to assist determine our civilization. However, the influences that help do a metempsychosis can merely help so much. During the Renaissance cipher expected what the hereafter would convey. Brigadoon isolated Tommy to assist him understand his love for Fiona. However, his metempsychosis is non guaranteed to last. Many obstructions stand in his way to hold the perfect relationship with Fiona. When comparing the domestic life of Brigadoon people and Renaissance people, confusion hindered my ideas. I picture the Renaissance domestic life much like that of Brigadoons. Lots of people dancing, happy, old manner, and near to one another. Brigadoon was an stray town in which traditions would last everlastingly. During the Renaissance Italian people fought to convey order and alteration society. I realize their society was non similar Brigadoons. The people in Italy were u nhappy contending to hold rationalism. However, as clip went on the Renaissance could compare to the happy town of Brigadoon. Italy shortly began to boom as people looked up to their manner of life. They had caused a metempsychosis in the manner of life and were now being rewarded. Festivals occurred all the clip and I picture the people being happy, merely like the people of Brigadoon. The manner differences between Brigadoon and the Renaissance period are illustrated. The people of Brigadoon seem to free twenty-four hours by twenty-four hours, non truly caring how they appear. A simple frock or shirt would make merely ticket on an mean twenty-four hours. During the Renaissance the people of Italy were more perfect and beautiful than any other state in Europe. The fabrics and homes were designed in one of the greatest art periods of all clip. Great creative persons influenced the people during the Renaissance. Paintings, edifices, sculptures, and plants of art were everyplace. In Venice there were regulations which prohibited certain types of frock. Brigadoon was a more set back manner of dressing. When comparing the two types of manner our civilization today comes to my head. When you walk down the street you see both types of manners. Other people influence you on what to have on and what is cool. That is why I understand Brigadoons old manner manner. They are st ray people who seldom get visitants in their town. They have nil to compare or portion with. The people in Italy influenced each other to look every bit best as they could and endeavor for flawlessness. In bend they helped give our civilization a new manner to look at manner. During the early old ages of the Renaissance the bubonic pestilence hit Europe. The pestilence was frequently called # 8220 ; black decease # 8221 ; and devastated metropolis life. I saw one adult male during the drama who was haunted by a pestilence besides. Archie Beaton # 8217 ; s boy, Harry, who is love with Jean Maclaren, was haunted by the pestilence called Charlie Dalrymple. Harry is profoundly in love but Jean is about to get married Charlie. Harry is invariably bothered and upset because of Charlie. Charlie acts as a painful pestilence that does non look to travel off. When the bubonic pestilence hit Europe many people tried to fly the metropoliss into the countryside. However, merely the rich people could afford to travel. Many people died because they did non hold the money to fly. Harry tried to run from his pestilence besides. The Torahs of Brigadoon forbid Harry to go forth the town but he does non care about them any more. When seeking to go forth Harry is killed an d his pestilence ends. The town suffers from his loss merely as the Renaissance period was hurt. The Renaissance may hold been a clip period, nevertheless, it still can associate to the drama Brigadoon. Any drama can act upon people and has to hold influences, merely like certain periods of our yesteryear. One of the chief grounds I chose the Renaissance it because it reminded of Europe, as did the drama. Whenever I think of Europe I think of pureness, humanistic disciplines, and beautiful landscapes. When I foremost seen the drama I knew it was supposed to take topographic point in Europe. So I merely compared it to the one thing in Europe that is a great historical period, the Renaissance.

Agriculture Problems in Pakistan Essay Example

Agriculture Problems in Pakistan Essay Example Agriculture Problems in Pakistan Essay Agriculture Problems in Pakistan Essay Agriculture Problems in Pakistan And Their  Solutions Posted March 8, 2010 by sappk in 2010, Poor Farmers. 7 Comments [pic]Post Source: einfopedia. com By Mohsin Ali [pic] Economy of every state depends on three sectors i. e agriculture, industry and commerce. These three are interrelated with each other as the progress or retrogress of one sector effects the other two. Pakistan is an agricultural state thus agriculture gains are of  much importance than any other sector. Importance of this sector is manifold as it feeds people, provides raw material for industry and is a base for foreign trade. Foreign exchange earned from merchandise exports is 45% of total exports of Pakistan. It contributes 26% of GDP and 52% of the total populace  is getting its livelihood from it. 67. 5% people are living in the rural areas  of Pakistan and are directly involved in it. There are two crops in Pakistan ie Rabi Kharif. Crop  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  |  Ã‚  Ã‚  Ã‚   Sowing season   Ã‚   |  Ã‚  Ã‚     Harvesting season Kharif        |  Ã‚  Ã‚  Ã‚  April – June  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚     Ã‚  Ã‚  Ã‚  |  Ã‚  Ã‚  Ã‚  Oct – Dec Rabi  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   |  Ã‚     Oct – Dec  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  |  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   April – May Major crops of Pakistan are wheat, rice, maize, cotton and sugar cane. These major crops  contributed 7. %  Ã‚  last year against the set target of 4. 5%. Minor crops  are canola, onions, mangoes and pulses which contributed 3. 6% as there was no virus attac k last year. Fishery and Forestry contributes 16. 6% and 8. 8% respectively. Though the  agricultural sector is facing problems in Pakistan yet  the major chunk of money comes from this sector. Following are the major causes of agricultural problems in Pakistan which disturb the agricultural growth or development in Pakistan. Firstly,No mechanism has been adopted to eradicate the soil erosion and even after harvesting nothing is done to improve or restore the soil energy. Therefore, the fertility of soil  is decreasing day by day. The  thickness of fertile layer of soil in Pakistan is more  than 6 inches but the average yield is lower than other countries where layer of fertile soil is only 4 inches. Secondly, water wastage is very high in our country. The archaic method of flood irrigation is still in practice in whole of the country which wastes almost 50 to 60 percent of water. A new irrigation system called drip  irrigation system has been introduced in many parts of the world. This not only saves water  but also gives proper quantity f water according to the needs of plants. Thirdly, owing old methods of cultivation and harvesting, Pakistan has low yield per acre that means the average crop in Pakistan is just 1/4th of that of advance states. Where as Nepal, India and Bangladesh are using  modern   scientific  methods to increase their yield per acre. For this purpose, these states are using modern machines  to improve their yie ld. Fourthly,  the small farmers are increasing in our country as the lands are dividing generation by generation. So, there are large number of farmers who own only 4 acres of land. These small farmers do not get credit facilities to purchase seeds, pesticides, fertilizers etc. Additionally, a large area of land is owned by feudals and the farmers who work on  their lands,  are just tenants. This uncertain situation of occupancy  neither creates incentive of work nor does attract capital investment. Fifthly,water logging and salinity  is increasing day by day. No effective measures have been taken to curb it. As the storage capacity of the dams is decreasing so the water availability per acre is also decreasing. Therefore, the farmers are installing more and more tube wells to irrigate their crops. This is why salinity is becoming the major issue in most parts of Punjab and Sindh. Sixthly,focusing more on land, crops and yield problems the man behind the plough is always ignored. While formulating the 5 or 10 years plan, no emphasize has been laid on the importance of solving the problems of farmers. Most of the farmers are illiterate, poor and ignorant. In this wake the loans issued by ADBP or other banks are used by them in other fields like repayment of debts, marriage of daughters etc, in spite of its befitting use in agricultural sector. Lastly, The only mean of communication in rural areas is T. V or radio so it is urgently needed on the part of these mass communication resources to air the programmes related to the new agricultural techniques and allied sciences. But these programmes should be telecast in regional or local languages. Because lack of guidance is  the main reason of farmers backwardness. The communication gap  between well qualified experts and simple farmers have not been bridged. Availability of these experts is not ensured in rural areas as they are reluctant to go there. Pakistan is rich in fertile land yet the land is being wasted in different ways. 79. 6% million hectors of land is  culturable where as only 20. 43% million hectors is cultivated. The reason can be described in two points. 1. A major area is owned by feudals. It is difficult to manage such a huge area so only that part is cultivated  which is easy to manage, the rest is left ignored. 2. The rise of industrialization has given threat to this sector. People are migrating to cities and cities are expanding, thus new towns and colonies are constructed on fertile lands. The irrigation system of Pakistan needs improvement as about 67% of the land is irrigated with canals. Apart form these issues the monopoly of Foreign Big Wigs and false policies of government cannot be ignored. Monopoly Of Foreign Companies: The pesticides companies are sorting partnership with â€Å"World Bank†. These companies are selling adulterated but expensive pesticides to a poor farmer thus leaving him helpless. These pesticides are not only hazardous for health but also a filling the pockets of companies. By moving according to world bank these companies are gaining their own aims. Moreover there is a conflict of interests. It is not ensured that either the company conducting agreement is basically trying to get access to international market or just working according to their aims. 91% of genetically engineered (GE) seeds is made and owned by one US Company called Monsanto. The vast majority of consumers around the world are against GE foods and crop as GE has been associated with health risks, loss of biodiversity, increased use of toxic weed killers and other environmental problems. 85% of GE crops are concentrated in just 3 countries i-e United States, Argentina and Canada. Globally G. E crops cover less than one percent of arable land. Farmer around the world have experienced problems with Monsanto’s BT cotton. Researchers from Cornell University reported that Chinese GM cotton farmers are losing money due to secondary pests. After seven years, populations of other insects such as mi rids, have increased so much that farmers are now having to spray their crops up to 20 times  per season to control them, according to the study of 481 Chinese farmers in five major cotton producing provinces. This cotton seed does not show any resistance against virus attacks and needs 8 months to give yield thus no other crop can be cultivated on that land. This seed of cotton needs more water. Therefore, Pakistan  has asked Monsanto to provide seeds which consume less water as  Pakistan is moving towards the abyss of water shortage. It is a notorious organization that took the farmers to courts many times as it did not give ownership right to farmers to preserve seed. Even the seed of harvested crop cannot be used again for cultivation. Monopoly of Monsanto is clear when it is selling seed at RS 1700 per kg to Pakistan and RS 700 per kg to India. Glaringly, the Indian ministry of health asking to ban B. T cotton seed whereas in Kerala Orrisa it is already banned. Not to ignore the gloomy side of this organization is that in the Vietnam where it provided â€Å"Agent Orange† dioxin bomb to U. S that is responsible for sever skin and genetic diseases. Non-comprehensice Policies Of Pakistan:18 billion in budget was allocated for agricultural sector of Pakistan but the withdrawal of subsidy on pesticides and electricity on the conditions of IMF has done serious damage to this sector. Whereas America and European Union are giving a huge amount of subsidy to their farmers and that is a greatest hurdle in the implementation of W. T. O rules. Additionally, price policy is very weak. In Punjab sugar cane is sold 200 Rs. per 40 kilograms. It was  purchased and later on stocked  by Industrialist in their stores. When Brazil bought sugarcane from  International Market and prices become high, the Pakistan sugar mills owners projected demand of selling sugar at high prices, thus Pakistan faced sugar crisis. Then Pakistan had to import Sugar at high prices therefore, the prices of sugar went high in local markets. Solutions For Agricultural Problems In Pakistan: 1. Feudalism should be abolished and lands should be allotted to poor farmers. This will enhance the productivity and per acre yield of all the crops in Pakistan. Taxes should  be  levied on Agricultural income but not without devising limit of land holding. Other wise it would directly effect poor farmers. 2. Federal Seed Certification and Federal Seed Registration is approved but it should taken responsible steps in approving seeds as it has already approved 36 new kinds of seeds. Specially, those seeds should be banned which can create pest problem in near future. These seeds are of cotton mainly. International seed makers are providing those seeds which are not successful in our country as these seeds are not tested on our soil. 3. A new Agricultural policy must be framed in which following steps should be focussed on.   Ã‚  Ã‚  Ã‚  Small farmer must be focused. The major problems of small farmers should be solved first.   Ã‚  Ã‚  Consumer friendly policy must be projected.   Ã‚  Ã‚  Productivity enhancement programme must be constituted to adjust and support prices.   Ã‚  Ã‚  Ã‚  Different Agricultural zones should be introduced. As Multan in famous for its Mangoes and citrus fruits so it must be made Mango, citrus zone by which Perishable products  should be exported. This would enhance agro based industry and increase foreign reserves. Pakistan Agricultural storage Services Corporation needs to take steps in this regard.   Ã‚  Ã‚   Corporate farming like giving lands to Mitehels, Nestle and Multinational companies is also a good idea that will also help those who own a large area of fertile land but can’t manage it.   Ã‚  Ã‚  Ã‚  Surplus vegetables and fruits must be exported. A Rs 39 million scheme has been approved for the current fiscal year for establishment of agro export processing zone for fruits, vegetables and flowers. This will also help in commercializing agriculture   Ã‚  Ã‚  Ã‚  Latest mechinery should be provided to the farmers to increase the per acre yield. This provision should be on easy installments so that the farmers can avoid the burden of loans. If possible subsidy should be given by the government of modern machinery.   Ã‚  Ã‚  Ã‚  Modern techniques of irrigation can solve the problems of irrigation in Pakistan. This includes drip irrigation and  sprinkle irrigation methods. By using this technique the farmers can save a huge some of money which he pays for irrigation through tubew ells and tracktors.   Ã‚  Ã‚  Ã‚   More dams should be constructed on Indus, Jehlum and Chenab rivers. This will enhance the storage capacity of water and reduce the per acre cost of all the crops. This step will also reduce the salinity chances of the lands as less tubewell water will be flooded to the lands which cause salinity.

Marketing Mix for U.S.A car market Chery Cars China Essay - 14

Marketing Mix for U.S.A car market Chery Cars China - Essay Example Venturing into the American market requires a workable strategy that goes in line with the current needs of the customers. This means that the organisation has to conduct a thorough market research that would enable it come up with strategies of conquering the market. Lymbersky (29) noted that marketing strategy is all about defining objectives of the way an organisation intends to join a new market and satisfy the customers. Since Chery Cars China is not the first organisation to enter into the American market, it is apparent that there are different things that the organisation needs to look at to decide on the kind of products the American market needs. It would also be critical to understand what other organisations are offering so that the organisation can come up with unique products that would meet the expectations of the customers (Adekola, Abel and Serg). Besides, the customers must be convinced that Chery Cars China has high quality cars that are different from what they are used in the local market. With the American market being flooded with strong automobile companies like general motors and ford, Chery Cars China has to first carryout a market research on the quality of cars manufactured by these companies. This is indispensable in that the organisation will understand the taste of the customers before venturing into the market (Fernandez and Shengjun 2). This would call for a thorough assessment of the weaknesses of the existing companies so that the organisation can take advantage of that ad develops models that would please the customers. For instance, one of the leading strategies employed by the ford company in the US market is provision of quality cars that make its customers loyal. With the increased debate on the need to have eco-friendly cars in the contemporary world, Chery Cars China can take advantage and decide to design

Smoke Signals, I Stand Here Ironing Movie Review

Smoke Signals, I Stand Here Ironing - Movie Review Example logue from the perspective of a mother who, whilst ironing has her presence requested for meeting from a school administrator regarding her daughter Emily. It is upon this foundation that the mother begins to recall the childhood of her daughter who is now a nineteen year old woman. It is made abundantly clear that the mother I actuality has very little control over her daughter and feels underappreciated though she does still have strong feelings. It is only through a gradual process does the reader come to learn that her daughter had a childhood full of poverty where the narrator identifies that she was in fact nineteen years old when she gave birth toe Emily. Both the narrator and Emily suffer from abandonment issues owing to the husband/father abandoning the young pair. It is at this point that the narrator leaves the child with the husband’s family further presenting abandonment issues for Emily who ultimately was sent to a sanitarium. In the film â€Å"Smoke Signals† one finds a tale between two young men, Thomas and Victor who share the same father figure named Arnold. Victor is the actual son of Arnold and Thomas was saved by Arnold from a burning house which took the lives of his birth parents. It becomes apparent that Thomas idolizes Arnold as a savior and Victor views Arnold through a very critical lens. After Arnold dies the two men must travel across the country to retrieve his ashes and it is upon this foundation that the two men make begin to begin to vent their frustrations and come to grips with their true feelings regarding their father figure ultimately dealing with issues of abandonment, alcoholism and the true origin of the fire that took the life of Thomas’s parents (Arnold started the fire by accident with a fire cracker). The film culminates with Victor becoming more compassionate towards his father and his situation whereas Thomas reasserts his deep admiration of Arnold. From the outset the comparisons between the film and the short

Chinese and Western Culture

Chinese and Western Culture I am going to start a series of discussions on cultural differences between Chinese and Western culture. Please keep in mind that I am not saying that all Chinese are like this or all Westerners are like this; I am talking only in generalities, referring to broad patterns. Obviously, there are many differences in specific individuals; and particularly as the rapid pace of development and change continues in China, the younger generation will tend to have significant changes. Nor am I saying that one way is good, and the other is bad; I personally believe that both sides have their strengths and weaknesses. But I believe that these are interesting topics for discussion, and can improve understanding and communication on both sides. Different nations have different cultures during the long developing history. Various cultural factors resulted in different language forms. According to observation, analysis, and study, the discrepancies between the Chinese and Western culture include culture of allusions, of numbers, of colors, etc.. It is an important issue to understand and handle the relationship between culture and language while translating English idioms. Meanwhile, language is not only the cultures important content but also the carrier of culture, so culture and language are a whole. Since different culture gives rise to alternative language structures, while translating, you must know its fundamental cultural obstacles, and then you can do translation more correctly and suitably. I.What is cultural difference? There are many meanings of the word culture. Sometimes, we say that people who know about music, art, and literature are cultured. However, for anthropologist, the word culture has a different meaning. To an anthropologist the word culture means all the ways that a group of people think, feel, art, and dress. The Longman Dictionary of Contemporary English gives such an explanation of culture: the customs, beliefs, art, music, and all the other products of human thought made by a particular group of people at a particular time. Different nations hold different cultures. For instance, full moon symbolizes jubilation and reunion in China, and a bright moon in the sky makes people feel quiet and at leisure. Ideas of beauty differ from one culture to another. For example, the Flathead Indian of North America used to bind the heads of babies between board so they would have long sloping foreheads. In the Flathead culture, long sloping foreheads were beautiful. Other cultures might think that they are strange-looking and unattractive. For another example, when people die, different cultures deals with their bodies in different ways. Sometimes bodies are buried. Sometimes bodies are buried under the ground. In many cultures in the past, people were buried with food, weapons, and other things that might be useful in the next life. For instance, the ancient Egyptians buried people with little human figures which were from clay. This clay figure were intended to work the death person in the other world. From these examples, we can see that cultures are quite different from one country to another. It is brief that different people do the same things or consider the same things in different ways. Every country own itself cultural, cultural is countrys soul and its place of origin. In order to establish a good international relationship with others countries, so we are need to understand their cultural and find their differences with our country. Because With China entry the WTO and will hold the Olympic Games in 2008, the relationship between China and Western in politics, economy, culture will become more and more close. It is undoubtedly that the etiquette will play an important role in this process. To the definition of etiquette, China and Western have a different understanding. As Chinese thinks that the etiquette is the common behavior standards that all the members must obey, and its purpose is to keep the normal living order of the society. In ancient China, a famous philosopher thinks that etiquette is a principal to deal with the relationship between man and supernatural beings, man and ghosts, man and men. There are also many words about etiquette in English, therefore we need to understand the Chinese and western cultural differences. Culture is an integrated development course, whose soul is the cultural concept or idea. The author tries to study the cultural difference between Western and Chinese culture from the perspective of economical ethics and draw the conclusion that Chinese should critically assimilate Western culture and inherit traditional Chinese culture to create a new culture which fits the needs of the new era. The differences between Chinese and Western social initiatives First, by the family of the impact of ethical conduct, the Chinese people always put yourself in a group (ethics groups) to look at themselves in order to determine their own initiatives, bad sequence style.Only targeted by Professor Fei Xiaotong said, in such a poor sequence style, the individuals behavior so self-centered, but it only shows the starting point of individual initiatives.Indeed the basis for such a move from the starting point is on the basis of ethical conduct.Therefore, in China, the individual is basically digestion among the group.Group is the purpose of individual existence, but not the means.Groups of ethical conduct ordered, probably that group of patriarchal order that is the absolute ethical order.By the abstraction of rational conduct and the resulting impact of character and independence in the West, people always put themselves as a separate entity, the individual for their own survival and growth needs to unite to create groups and join groupsactivity.Ind ividual and group are mutually exclusive, is a Zuoquan connected.Although the unity of the individual in the group, but individuals are free to the balance of payments pursuant to Zuoquan groups.Although in order to achieve the advantages of the individual, the individual in the enjoyment of community empowerment must be accompanied by the group seriously, the implementation of the mission of the individual pairs of groups. Secondly, the family as a starting point of the structure of the difference sequence initiative, blood related initiatives has become an important frame of reference, by the Chinese peoples social initiatives have been given a dark mood of color In the social interaction or correspondence of the people first of all think about is the emotional intimacy of sexual, to consider the feelings of others on a thoughtful, considerate, and admire, that is, pay attention to human.Emotion and the Chinese people are Nanshe hard to leave, became the first requirement of life.China does not conform to the most is the indifference to human connection.In between in which people not only value the sentiment, but also sub-fur sentiment a letter, as long as with the emotions related to the incident will be hard to get much easier to handle more.Insinuation sets of feelings the Chinese people have become just as normal dealings consistent with the essentials.The emotional life, so that the formation of Chinese society, a humane society, but this has to society in the public and a moderate yield growth has brought endless variables.In the eyes of the Chinese people, whether private or public events, can all be factoring in the emotional front or modification.Law enforcement, the rules of human development, though should be a human face.In the West, as the ancient Greek philosophers, the human abstract, or because people go beyond the Christian right, people in the community initiatives either a rational as a guideline, or succumb to the call of God.Where the family connected, blood related, emotional connection is not the main peoples social initiatives, the only all thinking.This is important because of their emotional and non emotional drew a clear-cut between the boundaries, and boundaries of the two sides do not have to replace nature.Sentiment in the West essentially has been compressed into a very cramped area where, it is important the family is now living in the table. Cross-cultural communication, cultural differences, cultural conflict With Chinas gradual opening-up level of depth, Western society more and more people and things into our field of vision, in this case, the cross-domain, cross-ethnic, cross-cultural economic and social contacts will be increasing This provides us with many opportunities for contact and exchanges between the West, which for deepening our understanding of Western society is a good thing, but this is not a simple matter, because we are facing from the unfamiliar cultures and countries, ways of thinking, habits and behavior patterns with our very different people, in the process of interaction with the inevitable phenomenon of cultural conflict occurs. Western cross-cultural communication in the cultural conflicts that often appear inCross-cultural Communication in Chinese and Western cultural conflict occurs there are many, here we have it is impossible to describe, only the more common are listed in several. 1.1 The privacy of the conflict The Chinese concept of privacy is relatively weak, that the individual should be vested in a collective, together pay attention to unity and friendship, mutual interest and therefore I understand the Chinese people are often very willing to other peoples ups and downs, the other party is willing to frankly say so. The Westerners are a very good personal privacy, pay attention to personal space, too many people are reluctant to mention their own affairs, but also reluctant to allow others to interfere. Therefore, privacy issues on the two sides are frequent conflicts, such as: Chinese people tend to ask first met each others age, marital status, children, occupation, or income, in the eyes of the Chinese people it is an act of courtesy, but in the West the eyes of the view that these questions violated their privacy. 1.2 concept of time in the conflict Western concept of time and money concept is linked, time is money, the concept of deep-rooted, so they are very much value his time and of time in their lives often have done a careful arrangements and plans, and develop a good time to meet this woman habits. In the West, to visit someone, you must give advance notice or agreement, and explain the purpose of visit, time and place, it was agreed upon to proceed. The Chinese people belonged to more time to get used to the country, the use of time has great randomness, as Westerners are generally not as stringent as those according to plan, Westerners have often uncomfortable. 1.3 polite language in the conflict The Chinese emphasis on humility, in communication with others, the habit of humble have respect, and this as a virtue, it is a rich Chinese cultural characteristics courtesy of the phenomenon. Others praised us, we tend to be self-deprecating about it, in order to form modest and polite. Western countries have no such cultural practices, when they were praised, there will always am happy to say Thank you accepted. As the differences between Chinese and Western cultures, we believe that Westerners are too self-confident, without modesty; and when Westerners learn that the Chinese people who do deny others their own praise, or to hear their own deny their own achievements, even when their own derogatory worth a penny , would be very surprised that the Chinese people dishonest. 1.4 dining customs in the conflict Is known hospitality of the Chinese nations fine traditions. In the communication occasions and feast on the warm toast the Chinese people offering each other cigarettes are often each other. The Chinese banquet, even if a table filled with delicious food, the owner, he always used to say a few words, excuse me and other polite words. Sometimes the owner will use chopsticks to guests bowl Jia Cai, using a variety of ways to persuade customers more Chi cai more drink. In Western countries, people emphasis on respect for individual rights and personal privacy, so they will not do an imposing task. Dinner time, you will not be hard to bowl Jia Cai, Eat what you own, they would not use a variety of ways to persuade guests to drink, do not insisted until you have drunk. 2. Causes of cultural conflict caused by the phenomenon of inquiry Of conflict caused by the phenomenon of Chinese and Western cultures a variety of reasons, study its fundamental, it is because the two sides have different Chinese and Western cultures, different historical backgrounds, will inevitably bring about peoples thinking, behavior, and many other differences, or even conflict, here we come specifically look at What are the main reason. 2.1 The differences in thinking patterns Culture will affect peoples views and understanding of the outside world of things, different countries have different cultures, so there must be differences in thinking patterns, which is in the Eastern and Western culture has been particularly evident among. Western cultures focus on logic and analytical thinking, while the Oriental culture of thinking is to show integrity intuition, which is also the characteristics of traditional Chinese culture and thinking. Because of this the impact of traditional culture, Chinese people are often special attention to intuition and pay attention to recognize the process of experience and feeling, often in exchanges of experience and feeling to this to have relieve people. Compared with the Western mode of thinking, the Chinese people of this mode of thinking has obvious broad and vague nature of the passage of time, will develop a mindset that can be interpreted as recognition and to simplify the classification of things outside the process of perception. In essence, mindset, often ignore the individual differences of things, exaggerate a particular social group associated with the other cognitive attitudes, often with emotional and accompanied by a fixed creed. In all the set, some fixed potential is correct, while others are wrong, will directly affect the cross-cultural communication, resulting in communication failures. The specific meaning of a code of conduct refers to socially accepted by the ethical standards and codes of conduct, simply, is to tell people what to do and not do as a norm. People of different cultural background in communication, we often occurs a phenomenon is to apply its own code of conduct for the society to determine the reasonableness of each others behavior, due to differences in norms of both sides, often misleading, offensive or even worse results. For example, tapping the Chinese people, said the head of a child in a friendly, while in Western countries, this is a great lack of respect for the practice of children, parents would have very angry. So, in a cross-cultural communication is able to correctly identify and apply a code of conduct is to ensure the smooth progress of cross-cultural communication an important factor. To safeguard the smooth progress of cross-cultural communication, we must understand each others codes of conduct, in particular, what conduct is pr ohibited, the best way is to follow the principle of Romans do. 2.3 The values of different Peoples communicative competence is the process of socialization produced inevitably and values together. Every culture has its own unique value system, this system can help people distinguish between beauty and ugliness, good and evil, this is the peoples philosophy of life, moral standards and code of conduct. But it can not be divorced from the specific culture of the existence of criteria for judging every culture is different, this culture that it is good, another culture may think that bad, but they are in their own culture, and their existence within the system is reasonable, must not be understood as a standard of value is advanced, while another standard of value behind. In Chinese and Western cultures, for example, in Chinese culture, people respected modest chirye, the pursuit of adaptable and do not like assertive or aggressive, and social trends are often blocked too prominent individuals, are the so-called line above the masses, people will be non of. In Chinese culture , the collective orientation of the dominant, the pursuit of personal development is seen as a serious individualism, is bound to be condemned. The Western culture is very much advocating individualism, adaptable is seen as a lack of entrepreneurial performance, are lazy, incompetent synonymous for society and individuals are not taken. Human-based thinking is rooted in their hearts, people advocating independent thinking, independent judgments, relying on their ability to achieve their personal interests, and that the supremacy of individual interests. 2. Comparison study from the perspective of Advertisement Language and culture are inseparable. Each nationals special culture mode comes out of the speech and behavior of that race by all means. They use their own language to record the things happened by them. The advertisement is a kind of manifestation of culture, its under the influence and restrict of local culture. National culture influences and restricts the development and expression of advertising language which is the core content of advertisement .advertising language contains and reflects the social culture. Language exists in the community and with the development of society and development, and culture among the definite role to play. A philosophy idea, thinking mode of race, the cultural mental state, moral concept, life style, customs and habits, social system, religion and faithetc, will produce a function to the advertisement language by all means. No matter how the advertising art develop, as long as it is a popular method of communication involved, it will never take p art from language , language will be the most important and effective communication tool. Advertisement through the performance function of language to describe the image of product, express the taste sensibility and make an introduction of related products knowledge lively and specifically. However, the current language is not merely the carrier of products; it adjusts tradition and modern culture factors to make them carry more contents richer than it. In fact, the advertisement language of the social culture reflection is easily comprehended and accepted by people, this can promote the effect of advertisement. Take cognizance of this, make great effort to discuss the inside relation of national culture and advertisement language, it has important function to create and design the advertisement language which matches the basic principle of advertisement expression and suites particular national cultural characteristic. Each advertisement language has its trace of social national c ulture, according to every nations thinking mode, mental characteristic, living custom, value judgment ,even the political belief, social system to consider an advertisement creation, in order to keep with native son taste, match native son mindset has already been earnestly practiced by numerous advertisement plan personnel. The influence of Chinese and Western culture on advertising language is various, The Chinese and Western advertising language also reflect the Chinese and Western culture in many ways. The company of American PG named its shampoo pert-plus in the United States, being named perjoice in the Asia, and its Chinese name is float soft to cater for Chinese market, and it can explain a problem very much. Owing to the differences of Chinese and Western culture, the representation form of Chinese and Western advertisement is diverse, advertising language also manifests different culture value and thinking mode. As the culture background, customs, behavior principle, life style of Chinese and Western have great distinction. Therefore, every countrys advertisement businessman will think over the culture background of consumers. The aim of the paper is to lay out the influences to by comparing Chinese and Western advertising languages. II. The relationship between culture and language 2.1 The concept of the language and culture Culture is the all and the one which consist by social behavior, art, beliefs, customs transmission through society conduct and all other products of human work and thinking .Language is accompanied by the creation of the human society, it is the direct manifestation of thinking. Language reflects the characteristics of a nation, which not only includes the nations historical and cultural backgrounds, but holds on the nations view of life, the way of life and thinking. Culture is diverse, language is also varied (Chen, 2000:20).When the nation as a language, living areas, economic life and psychological stability community appears in the history of mankind, language is deeply stamped with the brand of a nation; it is the most typical characterization of the nation and national culture. 2.2 The relations of language and culture Language can not separate from related culture to be independent. Some sociologists believe that the language is the cornerstone of culture-no language, no culture.From another aspect, language is affected by language and reflected the culture. Language is based on the historical and cultural aspects. The nations way of thinking, values, concepts, habits and behavior will affect aesthetic language development. The formation of a national culture, development and absorption ought to pass the language to achieve. Language and culture influence each other; we should try to understand language and culture and to learn them. Language is like a mirror which reflects the entire culture, and every nation has its own culture. Language as the carrier and idea of culture, its representation form is influenced and restricted by culture. Understand their unique cultural background to understand the language features. Only more exposure to foreign cultures, familiar with different language nationa l history amorous feelings, way of life, value and national psychology, open up their vision, learn more about the cultural and language differences. Culture promotes the development of advertising language, the language of advertising propagandize its culture. Chinese and Western advertising language has its own unique form of language which contain the beautiful scenery of language and culture. The charm of the language of instruction is fully displayed in the advertisement. Meanwhile, the Chinese and Western social and cultural knowledge which contained in language make us experience the infinitude delight .Chinese and Western advertising languages let us deepen our understanding of foreign countries, and bring to the world of cross-cultural exchanges 2.3 Culture of numbers and translation Numbers are used here and there so that culture of numbers has come into being. Cultures are carried by language, and there are differences between the English and Chinese languages. The differences her I will mention is not the one of the figures calculation or arrangement, but the different phenomenon of idioms composed of numbers displayed in the two different cultures. As far as Chinese culture is concerned, there are numerous Chinese idioms and idiomatic usages with numbers, we are familiar with them: ;;,;;;,( «Ã‚ »),etc. If you want to translate these Chinese idioms into English literally, the version will not be accepted by western culture. For example, translate into one eye sees it all clearly; into seven mouths and eight tongues; into three longs and two shorts; no one will understand what does it really mean. And in English culture, there exists culture of numbers everywhere, which deals with many fields, showing that culture of numbers should be paid attention to, too. seven is holy and mysterious number which is regarded as a lucky numbers, if seven or nine times any of the odd numbers, and your age is one of them: 21,27,35,45,49,63,81, you will be considered as the one who has a dangerous time. The seventh son of ones seventh son is always accepted as an outstanding. And what is more, there are many idiomatic usages with seven in English culture. For instance, how do you translate this sentence into Chinese: Seventy times seven did I take counsel with my soul. Some one will translate it like this: ,but the right one should like this: Here seventy times seven can be translated into which comes from the Bible: Jesus saith unto him, I say not unto thee, until seven times: but, until seventy times seven. From the above examples we can see that, either Chinese or English idioms with numbers, we should translate them freely for cultural differences exist everywhere. ?.The features of Chinese and Western advertisement Advertising, a kind of war as a modern business strategy and weapons, their purpose is commercial in nature, but its manifestations is a cultural and artistic.Emergence and development of advertising is the inevitable product of social development, the same time, is also a product of culture. Advertisement is the special performance of modern culture spirit. As a means of reflecting the reality, advertising language also is the component of culture. Advertisements adjust peoples activity or bring the society effect into play. Advertisement is a multi-language arts conveying information to people and using language for the carrier .Therefore, the advertising language should be simple and easily understood, fluency and clear, we should also pay attention to the rhetoric manner at the same time. Chinese and Western advertisement cited a variety of rhetoric to achieve the effect of merchandise promotion, and consumers are not consciously deepened the impression of the product after gaini ng the spirit edifying and enjoying aesthetic feeling, arousing peoples desire to buy it , such as antithesis, Hyperbole, Parody, metaphor, rhyme and repeatedly. Etc Owing to the differences of Chinese and Western culture, the representation form is diverse. Advertising language also manifests different culture values and thinking mode. Chinese and Western culture has large different culture background, customs, behavior conduct and way of life. Thus, advertisers will no doubt consider the demands of consumer through their cultural background. There I list some examples of advertisement to compare and analyze how the Chinese and Western national culture influence their advertising language: 3.1 Different Philosophy concept The Chinese nation has insists that the heaven and human units as the harmonious one. For example: something unexpected may happen any time, I have life insurance (The Peoples Insurance Company of China).This ad indicates that people are not afraid of accident because the people have insurance. The accident and insurance is a unit and are dispensable. That the business loves customs is showed in this ad and it will come to an agreement between them. At last the goal of the ad comes into truth. . But in western culture they insist the standpoint of pluralistic. They pay attention to diversity and changes of material, emphasis specially on the change and difference of the nature ,stressed that personal freedom, self-development and personal enterprise. The biggest different between harmonious and pluralists if that the pluralists is not limited. Look at this English ad:Olympus, No limits. There is little you cant be with the Olympus Zoom Lens Reflex series. The all-in-X cameras that wont limit your creative ability. (Olympus camera). The camera have one more features make photographs produce different then to reflect individual creativity is in the continuing development and is not limited in this ad. The advertisements show the ultimate challenge and seek freedom can greatly stimulate consumer desire so enthusiastic consumption. 3.2 Different cultural values-oriented Chinese cultural has a long history and the alcohol cultural is significant. To illustrate the quality of goods, they attempt to explain how long the water life by quotating the history. For example: (1) Legend quality, Century ZHANG YU.( ZHANG YU Tokay) (2) Tang palace drink, JIAN NAN CHUN (JIAN NAN CHUN Drink) Those two alcohols long history were given expression to only sentences, showing the deep feeling toward consumers, narrowing the gap between the products and consumers. The Western countries insisted the short term oriented culture; the main reason is the history is shorter than China. They dont do the business like Chinese who often use the factors of history and tradition, but use the strong and direct marketing strategy (hard sale), a product of the immediate results as a selling point. For example: go and get it at once, buy it , fit it well, take action right now, call now etc. is the common use in foreign ads . Value is the different views and attitudes of people regarding the matter. China is a traditional agricultural economy society, it is said that Chinese cultural system emphasized the collectivism and authoritative character, using the natural value orientation. This ad is a manifestation of this feature of Chinese culture: HUA LI killing mosquito tool-silence without mosquito dedication. This ad was excellent for using the partial tone of mosquito and listen. It builds the image of unknown to public dedication of products and corporation. To praises of the heroes of our community who quietly worked hard, this identity arouses the resonance in the minds of vast consumers. But in the Western capital society, individualism?equality and the dominant natural were the orientation ,they stress personality differences. This can be seen from many American ads products, there are many differences trying to explain from, even in the absence of any differences as well. In the United States ads, there is a popular phrase, it would be: to create different. For example: One airline painted the vivid colors on the airframe in order to catch peoples eye. In fact, the plane and service of other airplane company are not much different. 3.3 Different cultural psychology Advertiser often reflecting takes me the psychology and tries to appear the customers. Ads reflected the cultural psychology of language is quite common. Such as:1?congratulate to make a pile to welcome new year, have long luck Goldlion (Goldlion wearing advertisement); 2?WEI LI washing machine, dedicated to a mother. (WEI LI washing machine); the advertising language cater to the cultural psychology of Chinese, has persuaded function. Good fortune?salary?longevity ?happy and wealth were the symbol of Chinese traditional culture. Chinese have the psychology of hearing nice words, so many products related to the common use show menu of the family affection. For example: A lot of good luck, a lot of satisfaction (FU MAN DUO instant noodles) and A bowl nice glue ball round and round , a good reunion after eating (a advertisement of Chinese glutinous rice flour) are two types examples which emphasis Chinese value. In contrast, the Western culture takes more emphasis on independence and i ndividuality; their ads pay more attention to character display, ideas and humor. Kodak film and your family happiness Is a popular advertisement in Chinas market, but its ads in U.S is a picture of one boy holding ponchos in one hand, and the other standing on a sword with the statements. He just killed his last dragon. Kodak keeps happiness for Chinese, keep the feat for American. The whole world has a common human emotion, such as kinship, friendship and love, but